Mid March Media Buy set for state

ALPHARETTA, Ga. – Louisiana Baptist efforts to win the state to Christ will soon get a boost as the North American Mission Board formally launches its GPS evangelism campaign.

The 10-year effort, which will be launched about three weeks prior to Easter with a national media campaign, uses multiple media venues. Starting March 15, the media buy resulted in 1,994 television spots across Louisiana and 86 radio spots on WWL – AM 870, New Orleans.

In Louisiana, people started seeing as early as February 22, digital billboards across the state displaying the Find it Here – Sharing the Peace of Jesus message.