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T-Mobile’s Super Bowl ad not so funny

February 23, 2015

Editorial & Theological Thought By Jeff Iorg, President of Golden Gate Seminary MILL VALLEY, Calif. (BP) –Tucked within an otherwise humorous Super Bowl ad by T-Mobile was a supposedly comedic line when a woman handed a newborn to his mother, “Sorry, it’s a boy.” The line sounded like a thunderclap to me when I first heard it. The growing cultural bias against boys – really all traditional aspects of maleness – is pervasive, but usually communicated more subtly. This was a far more blatant statement than I anticipated in a Super Bowl commercial. Even if it was supposed to be a comedic line, it was “hostile humor” making a profound point about our culture’s rejecting of boys, men and masculinity. If you think I am overreacting, consider what would have happened if the woman would have said, “Sorry, it’s a girl.” Every feminist leader, including every elected official who caters to their lobby, would have been outraged. There would have been boycotts, calls for apologies and resignations, and pledges of sensitivity training for those responsible for the ad. The outcry would have been loud and long! This commercial stood in contrast to another Super Bowl ad about doing things “like a girl” – which of course … [Read more...]

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Editorial

EASTER: When “empty” is good

By John Kyle, Special to the Message NASHVILLE, Tenn. (LBM) – “Empty” – it’s not one of our favorite terms. It’s not one of our preferred greetings. When someone asks you, “How are you doing?” you probably don’t respond by saying. “Empty, thanks for asking!” Yet emptiness is a common experience in our … Read More

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